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Video game giant Activision scored a major coup Thursday with the signing of a deal to publish the next franchise from Halo developer Bungie.
The partnership is intended to last 10 years and means that Activision, which is owned by Activision Blizzard, will be in a position to publish several iterations of Bungie's next franchise. Given the tremendous success of the various Halo games--all told, they have generated more than $1.5 billion in sales--an exclusive deal to publish Bungie's next series of games is a very big win for Activision, and a blow to its rival, Electronic Arts...
View Full Article: CNET News
The partnership is intended to last 10 years and means that Activision, which is owned by Activision Blizzard, will be in a position to publish several iterations of Bungie's next franchise. Given the tremendous success of the various Halo games--all told, they have generated more than $1.5 billion in sales--an exclusive deal to publish Bungie's next series of games is a very big win for Activision, and a blow to its rival, Electronic Arts...
