Apple plans mystery "product transition" before September's end

Discussion in 'News' started by FSOwner, July 21, 2008.

  1. FSOwner

    FSOwner FS Owner

    During his quarterly financial results call, Apple's chief financial officer Peter Oppenheimer revealed that the company will make a key "product transition" that cuts back on its profit margins to help shut out rivals.

    A frequent point of discussion during the hour-long call, the mystery transition will drop Apple's gross margins from 34.8 percent in the spring quarter to just 30 percent in the July-to-September window in which the update takes place.

    Oppenheimer is deliberately short on details, not wanting to pre-announce the product or allude to its nature, but explains that cost will be a driving factor.

    [​IMG] View Full Article: AppleInsider

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