Customer Service 2.0: Clients become brand managers

Discussion in 'News' started by FSOwner, May 28, 2008.

  1. FSOwner

    FSOwner FS Owner

    Comcast Corp. scored a public relations coup in April when an executive responded within 20 minutes to complaints about a cable outage posted by a prominent blogger on a micro-blogging site.

    Michael Arrington said that a top official from the Philadelphia-based cable company responded to his post and made sure that a technician was dispatched to fix the 36-hour outage.

    Comcast is one of several large companies that have recently started using Web 2.0 tools to monitor blogs and social networks to discover user concerns. The companies are also using such tools to communication with and learn from customers, analysts and executives said.

    [​IMG]</img> View Full Article: Computerworld
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice