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Google's search-ad share now up to 77 percent

Discussion in 'News' started by Echo419, July 17, 2008.

  1. Echo419

    Echo419 FS Owner

    Google increased its share of money spent on search ads to 77.4 percent in the second quarter, up 2 percentage points from the year-earlier period, according to new data that doubtless will interest those gauging the antitrust implications of the search leader's new advertising partnership with Yahoo.

    According to the statistics from search marketing firm Efficient Frontier, which bases its conclusions on data from a specific set of large-scale search advertisers, Yahoo dropped nearly 2 percentage points to 17.8 percent of spending and Microsoft stayed level at about 4.8 percent.

    [​IMG] View Full Article: CNET News

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