Is Microsoft's Mojave Vista experiment backfiring with users?

Discussion in 'News' started by FSOwner, August 1, 2008.

  1. FSOwner

    FSOwner FS Owner

    Is a new marketing campaign what Vista really needs? The first stages of it -- already under way with the Mojave Experiment -- are certainly drawing attention to Vista. But in ignoring Vista's problems, could the campaign also be backfiring?

    In Mojave, Microsoft fooled some end users into thinking they were looking at a new OS, when, in fact, they were viewing Vista. Participants in the test -- consisting of Windows, Mac and Linux users who hadn't tried Vista -- supposedly liked what they saw, and were shocked to learn the video demo was actually of Vista.

    [​IMG] View Full Article: BetaNews

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