Microsoft: Blu-ray "not taking off"

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Nov 8, 2006
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Once again, Microsoft has squashed rumors that a Blu-ray drive for a refreshed Xbox 360 may be in the works. The company believes that DVD will remain the more important optical format at this time and that the real format battle may be fought online.

An article published by Home Media Magazine earlier this week quoted Shane Kim, head of Microsoft Games Studios, saying that while Blu-ray “provides some visual boost for people who want a physical HD format”, Microsoft does not see “that format taking off, in general.” Consequently, Kim stated that Microsoft is not working on “any type of Blu-ray disc add-on for the Xbox 360.”

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