Microsoft BrowserRank versus Google PageRank

Discussion in 'News' started by FSOwner, July 26, 2008.

  1. FSOwner

    FSOwner FS Owner

    Ah, those Redmond guys just won't accept Google's rule. A research paper delivered at a conference in Singapore this week, highlights Microsoft Asia Research's alternative to Google's PageRank algorithm, BrowserRank. The new process, in theory, ranks sites based on their usage, and user behavior patterns.

    Google's algorithmic stew for rankings remains a great mystery, and an ever changing set of goalposts that are constantly gamed by companies looking to leverage search results to drive traffic, and drive revenues. Microsoft sees Google's strength in this regard as being its weakness, too, arguing that web developers have many opportunities to influence the ranking system, unfairly. BrowserRank, on the other hand, would actually try and take a look at user behavior on a site, Microsoft arguing that the more people are engaged by a site, the more likely it is that it has relevance.

    [​IMG] View Full Article: TG Daily
     

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