[WINDOWS]First hints of Microsoftв??s в??fight backв?? ads appear

Discussion in 'Windows/*nix' started by FSOwner, July 22, 2008.

  1. FSOwner

    FSOwner FS Owner

    Ed Bott: I just noticed this teaser on Microsoftв??s home page:

    If this is going to be the overall message of Microsoftв??s much-vaunted new $300 million ad campaign, it might be money well spent. According to the folks at LiveSide, the first ads in the new campaign were previewed at Microsoftв??s employees-only Global Exchange conference last week to rave reviews. As Tim Anderson astutely noted the other day, в??Vista is now actually better than its reputation. Thatв??s a marketing issue.в?? Microsoftв??s biggest challenge is to get would-be customers to set aside whatever preconceptions they have and listen to its pitch for Vista. Aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get peopleв??s attention.



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