Microsoft Ads: First Phase To "Engage Consumers, Spark Conversation"

[FSOwner]

So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight. It’s mostly content free, with just one mention of Microsoft near the end. It’s a far cry from the brilliant Microsoft v. mac ads that Apple has run over the years.

So what’s the deal? In an email we’ve obtained from Microsoft SVP Bill Veghte to all employees, he talks about the goals of the campaign...

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