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FS Owner
Microsoft's ad push for its new Windows 7 operating system breaks tonight, and this time, instead of relying on Bill Gates, Jerry Seinfeld or a raft of other celebrities, ad agency Crispin Porter & Bogusky is using good, old-fashioned PR from magazines and bloggers to plug the product.
Windows 7, the long-awaited follow up to Windows Vista, is slated for worldwide release Oct. 22. The marketing push behind the product begins tonight with a 30-second TV commercial that breaks during the CW's prime-time premiere of "Vampire Diaries."
View Full Article: Advertising Age
Windows 7, the long-awaited follow up to Windows Vista, is slated for worldwide release Oct. 22. The marketing push behind the product begins tonight with a 30-second TV commercial that breaks during the CW's prime-time premiere of "Vampire Diaries."
