Microsoft shopping for exclusive content to bolster Zune

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Microsoft's Zune is a competent media player that has some unique features, but it has only managed to carve out a small chunk of the portable media player market so far. With Apple selling more iPods in a month than the total number of Zunes that ship within a year, Microsoft has been left in a position that it has never been comfortable with: distant second. In an effort to raise the device's profile, it appears that Microsoft is trying to persuade the movie industry to generate some Zune-only content.

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View Full Article: Ars Technica
 
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