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Netflix is promoting trials of its 'Watch Instantly' streaming video service with select Xbox 360 games, reports Streaming Media's Dan Rayburn.
In a joint marketing effort with partner Microsoft, a 48 hour ‘Gold’ pass to XBox Live that includes the Netflix promotion, can be found in the box of US retail copies of the newly released James Bond game, although access to Netflix on XBox 360 won’t be available until later this month when the previously announced Dashboard update is rolled out. Rayburn says this is the “the beginning of what is expected to be some massive marketing efforts by both Netflix and Microsoft for the new service.”
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In a joint marketing effort with partner Microsoft, a 48 hour ‘Gold’ pass to XBox Live that includes the Netflix promotion, can be found in the box of US retail copies of the newly released James Bond game, although access to Netflix on XBox 360 won’t be available until later this month when the previously announced Dashboard update is rolled out. Rayburn says this is the “the beginning of what is expected to be some massive marketing efforts by both Netflix and Microsoft for the new service.”
