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Despite the lack of any clear and obvious enterprise strategy at Apple, analyst Benjamin Gray of Forrester Research reported an incremental gain in enterprise Mac use among the 2,500 organizations the company tracks, representing 50,000 end users.
"Apple's singular focus on user experience has resulted in some success in the enterprise—without even trying to break into the market," Grey wrote in a report cited by eWeek on Friday, noting that Mac deployment in the enterprise has climbed from 1.1 percent in October 2006 to 3.6 percent in October 2007, and by June 2008 reached 4.5 percent. That's much lower than Apple's nearly 20 percent share of the US consumer PC retail market or its 8 percent share of the entire US PC and server market, but significantly higher than Apple's 3.5 percent share of all PCs and servers sold worldwide.
View Full Article: AppleInsider
"Apple's singular focus on user experience has resulted in some success in the enterprise—without even trying to break into the market," Grey wrote in a report cited by eWeek on Friday, noting that Mac deployment in the enterprise has climbed from 1.1 percent in October 2006 to 3.6 percent in October 2007, and by June 2008 reached 4.5 percent. That's much lower than Apple's nearly 20 percent share of the US consumer PC retail market or its 8 percent share of the entire US PC and server market, but significantly higher than Apple's 3.5 percent share of all PCs and servers sold worldwide.
