FSOwner
FS Owner
Advertising executives gave the thumbs up to the pairing of Yahoo Inc and Microsoft Corp in the search market, hoping it will provide marketers with more bang against Google Inc.
They said the partnership would create more efficiencies in reaching and tracking online audiences in the roughly $30 billion global search advertising market, by essentially merging the No. 2 and No. 3 search players.
View Full Article: Yahoo News
They said the partnership would create more efficiencies in reaching and tracking online audiences in the roughly $30 billion global search advertising market, by essentially merging the No. 2 and No. 3 search players.
