British TV firm dumps Silverlight

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In a blow to Microsoft, ITV has switched the technology powering its web streaming service from Silverlight to Adobe's more widely installed Flash.

It's understood the move, quietly carried out on Friday, was motivated by a simple need for the commercial broadcaster to reach the greatest possible number of web viewers. The popularity of the BBC's rival iPlayer exploded when it launched a Flash version in 2007, after struggling as a P2P download application.

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View Full Article: The Register
 
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