Google has made it into the top 10 of Interbrand's annual Best Global Brands ranking for the first time, while IBM knocked Microsoft off its perch at second place – with Coca-cola holding on to the top spot.
With a notional brand value calculated at $25.59 billion – a 43 per cent increase on 2007 – the 'do no evil' search engine jumped into tenth spot after ranking at 20 in last year's survey.