Why is fear-mongering such a popular security sales tactic?

FSOwner

FS Owner
In this month's CIO magazine, Bruce Schneier publishes one of his best columns ever. "How to Sell Security" starts with a common-sense argument about the psychological dynamics of why and how we as humans respond to sales pitches. It ends with this astute observation about why some computer security companies can't help selling fear...

view.gif
</img> View Full Article: Ed Bott's Microsoft Report
 
Top