Microsoft search boss: 'Silk Road' will lead to greater market share

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Microsoft is adding a fourth pillar to its search-business strategy that involves opening up its search interfaces and infrastructure to third-party developers to get them to incorporate Microsoft’s search engine in their sites and services.

That set of initiatives, code-named “Silkroad,” is one of Microsoft’s key search initiatives for the coming year, said Satya Nadella, Senior Vice President of Search, Portal & Advertising.

In a November 13 post to the Live Search blog, Angus Norton, Director of Live Search, explained Silk Road this way...

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