FSOwner
FS Owner
Microsoft plans to spend $80 million to $100 million to tout its new search engine, an enormous marketing push that's about four times the amount that Google spent on advertising last year, according to Advertising Age. The campaign, created by JWT, will consist of online, TV, radio and print. And Ad Age reports that the advertising won't go after Google or Yahoo directly, but will discuss how the Internet search experience could be improved.
View Full Article: John Cook's Venture Blog
