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The Internet Advertising Bureau (IAB ) has launched a code of practice for targeted online advertising services that track users browsing habits in a bid to display personalised adverts.
Tech companies AOL, Google, Microsoft and Yahoo are among the firms that agreed to the Good Practice Principles, along with controversial targeted advertising system Phorm. The service has already created a great deal of controversy in the UK, in particular when BT trialled the service on 30,000 web users without their knowledge.
View Full Article: PC World
Tech companies AOL, Google, Microsoft and Yahoo are among the firms that agreed to the Good Practice Principles, along with controversial targeted advertising system Phorm. The service has already created a great deal of controversy in the UK, in particular when BT trialled the service on 30,000 web users without their knowledge.
